"An identity and packaging was designed with a sense of fun in mind. Vibrant colours reflect the vegetables and flavours inside each pot, and quirky vegetable characters on the underside of the sleeve entertain and educate consumers of the different ways to eat their Tasty Pot. Tasty pot Co. have recently won the Supreme Winners Award at the 2010 New Zealand Best Food Awards."
it is so simple but good looking, catchy make you want to try it more and more :p
